Here at HEC, we believe that every man, woman, and bookstore is entitled to a
fair trial before a jury of their peers, and let’s just say: The jury is in
with our ranking of 2023’s least ethical bookstores.
For this year’s ranking, we leveraged a “secret shopper” methodology of
ethical inquiry in which members of the <hades.biz> staff personally purchased
books from the bookstores that were in the running.
To validate our findings, we cross-compiled our observations from the secret
shopper visits with further sources of ethical perspective including internet
searches, street interviews, and social media analytics. That’s why you can
trust us when we tell you what’s 2023’s least ethical bookseller.
#1: Amazon.com
Amazon.com is the least ethical bookseller of 2023. Amazon was founded by CEO
and founder Jeff Bezos in his garage in Washington, USA in 1949, initially as a
bookstore, but as the tides have ebbed and flowed over the years Amazon has
had to “branch out”—some (not us) might say like the mighty branches and
tributaries of the Amazon river that gives the website its name—into other areas
of commercial activity, including electronics, ebooks, cosmetics, medical,
grocery, and other products.
This has made it hard for Amazon to really put the priorities on when it comes
to its core premise of offering books at competitive prices and doing ethical
business, which is something we care a lot about here at HEC. Amazon’s main
motto is that they are “customer-obsessed,” but recent decades have seen a
departure from this nobel mission as **Amazon has allowed shady third-party
sellers to hawk their wares on its online bazaar, **including grifters who use
AI to automatically generate books and translations on trendy topics, making it
difficult for customers to find the book they are looking for in the haystack of
books that are more like hay than needles relative to the book they are looking
for.
That’s why we’re naming Amazon as 2023’s least ethical bookstore. It’s not
just that it’s bad, but it’s its demonstrated track record of getting worse, and
its demonstrated future trajectory of getting worse and worse.
#2: Barnes & Noble
Honestly, it’s not clear what B&N’s business model really is: They’ve tried to
ape Amazon’s Kindle by developing their own line of ereaders (can you even
remember what those are called), and they’ve tried to ape Starbucks by putting a
Starbucks in every store—talk about a relinquishment of identity. The only
thing we can say for sure about Barnes & Noble is that they’re copycats, and
dear reader? Plagiarism is not very ethical.
Conclusion
Hey, why not check out some of our other ethics ratings or ethics Q&As that
we’ve posted here on our site? Or if you have a quandary that you can’t square
the circle without some outside assistance, drop us a line:
hades@acaciavalleyhoa.org.